Marketing Awareness Questions PART-1

1.What is prospect?
1.Potential dealer
2.A likely Seller
3.Potential customer
4.Consumer head
5.None of these
Answer – 3.Potential customer
Explanation :
A prospect is a potential customer or sales lead which has been qualified as fitting certain criteria. This may include: fitting the target market, having buying authority and being a key decision maker.

2.___________ is a risk management technique that mixes a wide variety of investments within a portfolio
1.Dissolution
2.Diversification
3.Investment
4.Disinvestment
5.None of these
Answer – 2.Diversification
Explanation :
Diversification is a risk management technique that mixes a wide variety of investments within a portfolio. – Companies sometimes diversify their business activities to manage risk or expand into new markets.

3.Which is the second process of sales process?
1.Lead generation
2.Sale
3.Call
4.Presentation
5.None of these
Answer – 3.Call
Explanation :
The sequence of a sales process is Lead generation, Call, Presentation and Sale

4.The characteristics of a target market is/are __________________
1.Geographic
2.Demographic
3.Psychographic
4.Product Related
5.All Of These
Answer – 5.All Of These
Explanation :
The Different Characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related

5.An individuals with taxable income is a target group of which of the following ?
1.Business loan
2.Home loan
3.Car loan
4.Credit Card
5.None of these
Answer – 4.Credit Card
Explanation :
Credit Card – An individuals with taxable income
Car Loan – any individual needing a car
Education Loans  – all colleges, parents, Research Scholars, meritorious students seeking higher education
Agricultural loan – Any individual dealing in agriculture or related activities